U.S. Army Core Ops

Working closely with Army fitness experts, we created a responsive app called Army C.O.R.E. Ops, a holistic fitness program focused on fitness as fun. When users access C.O.R.E. Ops, they are immediately immersed in an Army-focused video game-like environment.

And by choosing a mission, we make our prospects the heroes of their own Soldier story. Each mission consists of real Army exercises, interwoven with an action-based storyline that straps the user into the boots of a Soldier.

This is an immersive, auditory, fitness experience, with custom sound effects and soundtrack, where exercises change alongside the plot.