Verizon Rebrand 2024

In 2024 we took Verizon through its first rebrand in nine years. Our iconic checkmark was removed. The black, red and white palette that had signaled corporate reliability and telco strength gave way to a vivid, expressive system with real energy and fun. The shift put customers inside the brand — reflecting how people actually live, work and play, and the part Verizon plays in it.

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